There are thousands of how-to videos on the internet. But let’s admit it. Sometimes we’d rather not do things, so we can just lean back and relax. That’s why Seth & Riley’s Garage came up with ‘How-Not-To Videos’: a series of web videos that show you how to avoid doing things, so you can just relax and enjoy a Seth & Riley’s Garage. Genius, right! Well, kind of. Because we must add that the solutions offered by Josh and his friends are not entirely flawless. And that’s an understatement.
Josh carefully explains how not to grab a jar, not to put ice in it, not to pour the drink and finally how not to squeeze half a lemon. In the end he can just kick back, while the bartender makes a Seth & Riley’s Garage for him.
In the beginning the campaign will focus on the product. Later, the videos will talk about avoiding chores and other annoying or time-consuming things, like ‘How not to put up your tent’. All videos can be found on a dedicated YouTube page. There’s also a YouTube pre-roll ad that shows you how not to watch pre-roll ads.
Seth & Riley’s Garage is a lemon drink with alcohol.